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With the new upcoming year, Imagination Center will be offering many new services to help our local customers as well as regional exhibitors.
Among the many new services Imagination Center will be offering are:
Expanded Rental Inventory - of both conventional displays like pop-up booths and retractable banner stands as well as warehoused inventory of modular booths in Las Vegas and Orlando for rentals to larger conventions (more on this offering on our second article in this newsletter).
Video Demonstrations - We will be creating videos that will showcase and demonstrate various retractable banner stands, booth displays, and other displays, showing use and explaining the pros and cons to each model. These videos will be on our website, and other non branded versions of the videos will be stored on a non branded web page for use by designers to show the products to their clients. We can also send the videos directly to our ad agency clients to be incorporated on their web site if they so desire.
Other Expanded Offerings - Imagination Center will continue to expand its’ product and service offerings. In 2010, we began offering modular solutions, offered storage of displays, and expanded our outdoor solutions to include canopies, flags, and other outdoor options. We will bring more backlight displays and displays incorporating motion into the showroom to help exhibitors create displays with impact. This will help designers find unique solutions to help their clients stand out.
Visit our web site on a regular basis to see when these new services come on line.
As we expand our modular display options for larger venue events, we have done a fair amount of research to find solutions that will best assist our clients. In speaking with lager exhibitors, modular manufacturers, and even large exhibit houses and competitors, we have come to some very unexpected conclusions.
First, for large venue displays, more and more companies have changed their display philosophy from purchasing and shipping large displays, to renting the displays. The reason for this has many factors that tie together. All the factors are based on the cost of exhibiting. Purchasing a large modular display is very expensive (to the tune of tens of thousands of dollars). As expensive as the display cost is, an equal component to the cost is all the ancillary expenses such as shipping, storage when not in use, etc.
The second item we discovered in our research is the design and purchase of the displays and graphics is the least of the customers headaches when displaying in large venues. A much larger headache for customers is all the logistics in getting the display to the show floor in time to assemble, getting all the components together such as carpet, electrical, the assembly, and much, much more.
The City of Frederick and the Pinnacle Advisory Group have been researching various locations to place a hotel and convention center downtown near Carroll Creek.
A proposal from Earl “Rocky” Mackintosh would be to combine his acre lot property on the corners of South East Street and East All Saints Street with 4 properties that the city owns, including a tract that is slated to be used for a new parking deck and the “bean cannery”. These properties combined would equal approx. 2.5 acres. The argument “Rocky” Mackintosh makes for this solution is that it is in close proximity to downtown as well as being virtually across the street from the MARC train.
Aside from all of the manutia of the exact location of the convention center and the politics behind the exact location, the bigger overall story is one that may offer additional revenue to the city. Frederick’s close proximity to the DC and Baltimore market places may be able to entice attendees from those significant markets to view Frederick businesses that exhibit in Frederick shows. In addition, a convention center that is close to DC and Baltimore, but eludes many of the traffic headaches of those larger metro areas as well as the higher prices those areas demand, may help bring bring larger regional shows into our backyard.