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Imagination Center v.2011

With the new upcoming year, Imagination Center will be offering many new services to help our local customers as well as regional exhibitors.

Among the many new services Imagination Center will be offering are:

Expanded Rental Inventory - of both conventional displays like pop-up booths and retractable banner stands as well as warehoused inventory of modular booths in Las Vegas and Orlando for rentals to larger conventions (more on this offering on our second article in this newsletter).

Video Demonstrations - We will be creating videos that will showcase and demonstrate various retractable banner stands, booth displays, and other displays, showing use and explaining the pros and cons to each model. These videos will be on our website, and other non branded versions of the videos will be stored on a non branded web page for use by designers to show the products to their clients. We can also send the videos directly to our ad agency clients to be incorporated on their web site if they so desire.

tradeshow calenderThe Tradeshow Calendar will also be housed on our site to provide a protal for our clients to find trade shows to exhibit in based on industry, size, and location.

Other Expanded Offerings - Imagination Center will continue to expand its’ product and service offerings. In 2010, we began offering modular solutions, offered storage of displays, and expanded our outdoor solutions to include canopies, flags, and other outdoor options. We will bring more backlight displays and displays incorporating motion into the showroom to help exhibitors create displays with impact. This will help designers find unique solutions to help their clients stand out.

Visit our web site on a regular basis to see when these new services come on line.


Modular Rental Solutions and Services
for Las Vegas and Orlando

modular displayAs we expand our modular display options for larger venue events, we have done a fair amount of research to find solutions that will best assist our clients. In speaking with lager exhibitors, modular manufacturers, and even large exhibit houses and competitors, we have come to some very unexpected conclusions.

First, for large venue displays, more and more companies have changed their display philosophy from purchasing and shipping large displays, to renting the displays. The reason for this has many factors that tie together. All the factors are based on the cost of exhibiting. Purchasing a large modular display is very expensive (to the tune of tens of thousands of dollars). As expensive as the display cost is, an equal component to the cost is all the ancillary expenses such as shipping, storage when not in use, etc.

To help customers exhibit in a more cost effective manner, we started warehousing large modular systems in some of the big exhibit cities like Orlando and Las Vegas. If a customer needs a large exhibit in one of those cities, they can send a rendering of the exhibit they envision or send a sketch of what they would like the exhibit to resemble. From there, we will create a new rendering showing the exhibit and prepare a price quote for renting. Once the exhibit design is approved, we can send the template for the graphics to the design agency for the graphic design, and then we can print the graphics and have everything ready for the big show. Rental cost is approximately 1/3rd of the purchase price for the hardware, and the cost of shipping and storage is all but eliminated for dispays for Orlando and Las Vegas. We will be adding new cities throughout the course of the year, focusing on the cities with the biggest convention demands.

The second item we discovered in our research is the design and purchase of the displays and graphics is the least of the customers headaches when displaying in large venues. A much larger headache for customers is all the logistics in getting the display to the show floor in time to assemble, getting all the components together such as carpet, electrical, the assembly, and much, much more.

To reduce the amount of stress with all the logistical headaches, we have partnered with the best exhibit houses in those cities to help facilitate transforming a bunch of crates on a dock to the exhibit that will act as the life blood for your company or client. Once the exhibit design is finalized, and the graphics are produced, we will coordinate with the exhibit house the shipping from the local warehouse to the convention center, and coordinate the logistical concerns of drayage, I & D, electrical, and all other components. The day of set-up, Imagination Center will arrive on the convention floor to coordinate and supervise the installers. We will meet with the client prior to set-up and meet with the client after installation is complete.

Through Imagination Center’s rental offering, our goal is to reduce cost and drastically reduce the stress associate with larger venue exhibits.

For more information on this service and other product information, contact Doug Angell at 301.695.0086

A Convention Center in
Our Own Backyard?

Convention Center NewsOn November 14th, The Frederick News Post reported that there is an attempt to create a confrence center and hotel in downtown Frederick.

The City of Frederick and the Pinnacle Advisory Group have been researching various locations to place a hotel and convention center downtown near Carroll Creek.

A proposal from Earl “Rocky” Mackintosh would be to combine his acre lot property on the corners of South East Street and East All Saints Street with 4 properties that the city owns, including a tract that is slated to be used for a new parking deck and the “bean cannery”. These properties combined would equal approx. 2.5 acres. The argument “Rocky” Mackintosh makes for this solution is that it is in close proximity to downtown as well as being virtually across the street from the MARC train.

The full article can be found on the Frederick News Post web site

Aside from all of the manutia of the exact location of the convention center and the politics behind the exact location, the bigger overall story is one that may offer additional revenue to the city. Frederick’s close proximity to the DC and Baltimore market places may be able to entice attendees from those significant markets to view Frederick businesses that exhibit in Frederick shows. In addition, a convention center that is close to DC and Baltimore, but eludes many of the traffic headaches of those larger metro areas as well as the higher prices those areas demand, may help bring bring larger regional shows into our backyard.

The convention center decision is far from over, but it is worth knowing about and following because of the possible positive impact it can have on Frederick businesses and especially Frederick designers.


If you have information that others may find useful, whether it be information on a new design program, current underutilized tools, or marketing advice, please feel free to write an article and submit it to the Imagination Center Newsletter.

You may submit any articles to doug@imagination-center.com.