New? Don't miss the next issue.
There are many options for graphics to adorn your exhibit. Tabletops, retractables, and hanging banners are some of the many options available to convey your message at your trade show. The graphic that has the largest impact and speaks the loudest is the backwall booth exhibit. There are may options that will create a powerful backwall for your trade show endeavor. Each solution has advantages and disadvantages. Just as the solutions vary, the pricing for these solutions also vary greatly.
Standoffs are a simple and low cost solution to add a polished finish to your lobbies wall graphics. Standoffs are made of brass or nickel, and used to raise your graphics off of the wall. They can be used to most rigid materials including metal, Plexiglas, glass, or PVC. For about $ 20.00 more than the signage, you can add standoffs to make your image stand out.
Removing the anomalies caused by PostScript drop shadows in PDF’s.
PDF’s have made life a lot easier for everyone, especially for designers. PDF’s allow people outside of your organization to open your documents, regardless of the application in which it was created; regardless of which fonts were used; and without having to embed or provide linked photos.
Problem: As great as PDF’s are, there have been a few flaws that have caused anxiety, especially when printing. One of these flaws revolves around using drop shadows created with filters in PostScript applications like Illustrator or InDesign. Often, when drop shadows have been generated using the PostScript applications and then exported as PDF’s, lines can be seen on the screen around the drop shadowed text. Other anomalies that may be experienced are color shifts around the shadowed text when the file is printed, or other undesirable side effects around the shadowed text. The problem is caused by the way some PostScript RIP’s and interpreters rasterize the transparency information that the drop shadows use.
Solution: An easy way to generate a PDF without having these anomalies rear their ugly head is by using certain PDF settings or making some modifications in your PDF settings. To fix this problem, go to your PDF settings. Under the “Advanced” setting, there is an option there for “PDF Flattener”. Make sure that the preset for “PDF Flattener” is set for “High Resolution”. If you would like to use an existing PDF preset without changing any options, use the PDF/X-1a:2000 setting.
If you have information that others may find useful, whether it be information on a new design program, current underutilized tools, or marketing advice, please feel free to write an article and submit it to the Imagination Center Newsletter. You may submit any articles to firstname.lastname@example.org.